The importance and the relevance of research issues ensuring the competitiveness of cross-border cooperation projects in the tourism and hospitality industry by improving the human resources potential is obvious, because not only the success of the development and the implementation of management decisions depend on the human factor, but also the level of service in the tourism and hospitality industry. For this reason, this article aims to study the scientific approach to the definition of "competitiveness" and its features with respect to the cross-border cooperation projects. To conduct this study, the authors used methods of comparative, systematic, factorial and structure analysis, methods of ordering and generalization, SWOT-analysis, which allow addressing this issue comprehensively, taking into account many factors that affect the competitiveness of cross-border cooperation projects. The novelty of the results of the study is to develop a model to ensure the competitiveness of cross-border cooperation projects in the tourism and hospitality industry through the development of effective workforce capacity. The use of this model will contribute to the development of the tourism in the border areas. Article’s materials are of the theoretical value for scientific research in the field of cross-border cooperation as well as is of the practical value in the development of recommendations to improve the competitiveness of the cross-border cooperation projects in the tourism and hospitality industry due to the formation of an effective workforce capacity.
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