The research investigates the problem of studying, universalizing, and integrating the genre system in modern multimedia mass media. The division of all genres into universal and special ones was substantiated; the substantiation of the theory of pre-convergent and post-convergent genres of mass media was commenced, the essence whereof is that considering the history of journalism, the genres of heterogeneous mass media in the pre-Internet period already contained prerequisites for the universalization and unification of genres regardless of the medium or presentation of information. The key methods used in this research were extrapolation of heteromorphic theories to the dimension of the syncretic (synergistic) paradigm, induction, analysis, synthesis of scientific theories and their epistemes, and verification methods of verbalization and evaluation of theoretical generalizations. The main result of this research is a detailed differentiation of the universal genres of modern mass media and the description of the basic principles of their functioning.
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Article Type: Research Article
INT ELECT J MATH ED, 2016, Volume 11, Issue 5, 1075-1085
Publication date: 29 Jul 2016
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